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Avatar photoOliver Matthews

Oliver Matthews is the founder of the Digital Property Marketing Institute. After twelve years as an estate agent in the UK, he moved to Florida in 2019 to work as a property marketing consultant. He writes about emerging trends in digital property marketing, helping agents, developers and investors use online channels to reach larger audiences and generate more enquiries.
ai tools for real estate

AI Tools for Estate Agents: What’s Useful and What’s Hype

October 19, 2026May 26, 2025 by Oliver Matthews

Keep clients engaged with AI tools that improve property photos, descriptions, and replies—but which promise is worth trusting?

Categories Proptech & AI Leave a comment
marketing investment prioritization

CGIs, Show Homes and Marketing Suites: Where Developers Should Spend

October 19, 2026April 28, 2025 by Oliver Matthews

Learn how CGIs, show homes and marketing suites influence buyer confidence—and where developers should invest to make every marketing pound count.

Categories Developer & Off-Plan Marketing Leave a comment
optimized airbnb listing strategies

Writing Airbnb Listings That Rank Higher and Book Faster

October 19, 2026March 31, 2025 by Oliver Matthews

Discover how sharper keywords, honest photos, and timely updates can help your Airbnb listing rank higher and book faster—and which small change could transform your next reservation.

Categories Landlord & Short-Let Marketing Leave a comment
confident agent brand building

Building an Agent Personal Brand on Instagram Without Feeling Awkward

October 19, 2026February 24, 2025 by Oliver Matthews

Grow a genuine real estate presence on Instagram without performing for the camera—discover how to share your expertise, personality, and local insights naturally.

Categories Social Media & Video Leave a comment
increase instructions maintain fees

How to Win More Valuation Instructions Without Cutting Your Fee

October 19, 2026January 27, 2025 by Oliver Matthews

Build client confidence in your valuation fee by showing how your analysis reduces uncertainty and supports better decisions—but first, discover what matters most to them.

Categories Estate Agent Marketing Leave a comment
mobile friendly estate website

Why Your Estate Agency Website Must Be Flawless on Mobile

January 19, 2025 by Oliver Matthews

Find out why a flawless mobile experience can keep property buyers on your site—and what might be sending them straight to a competitor.

Categories Estate Agent Marketing Leave a comment
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Recent Posts

  • How Modern Wet Rooms Are Redefining Luxury Bathroom Appeal and Property Value
  • How Local Agents Turn Accurate Valuations Into Sales
  • Local SEO for Estate Agents: A Step-by-Step Guide to Ranking in Your Patch
  • How Website Responsiveness Boosts Your Agency’s Google Visibility
  • Why EV Charging, Solar Integration, and Smart Grids Are Top Priorities for 2026 Buyers

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