Property marketing advice from someone who’s been behind the desk
Digital Property Marketing is the blog of the Digital Property Marketing Institute: practical, plain-English guidance for anyone who needs to sell, let or launch property online.
Oliver Matthews
Oliver spent twelve years as an estate agent in the UK, working his way from negotiator to running branches. Over that time he watched the industry move from newspaper property pages and window cards to portals, social media and, more recently, AI. Some agents adapted brilliantly. Plenty didn’t, and paid for it in lost instructions.
In 2019 he moved to Florida and started working as a property marketing consultant, helping agents, developers and investors make better use of online channels. Seeing two very different markets side by side taught him something useful: the platforms change, but the things that make buyers and tenants pick up the phone barely do.
He started this site to share what he’s learned, and to cut through the jargon that tends to surround digital marketing.
How we approach property marketing
Enquiries over vanity metrics
Likes and impressions are nice. Valuations, viewings and reservations pay the bills. Every guide on this site is written with that in mind.
Honest about what doesn’t work
If a tool is overpriced, a tactic has stopped working or a trend is mostly hype, we’ll say so, even when it would be easier not to.
Practical, not theoretical
You’ll get steps you can take this week, examples from real campaigns and templates where they help, rather than vague strategy talk.
What we cover
Our guides span the whole of digital property marketing, from local SEO for estate agency websites and social media video for listings, to off-plan launch campaigns for developers and direct-booking strategies for short-let owners. We also review the tools and platforms property professionals rely on, from CRMs and portals to the new wave of AI listing and photography tools.
Most of our readers are based in the UK and US, so you’ll often see both markets compared. Where advice only applies to one country, we’ll make that clear.
How we keep things accurate
We research every article carefully, update older guides when platforms or rules change, and correct mistakes as soon as we’re told about them. You can read more in our editorial policy. Some articles contain affiliate links, which help keep the site free to read; our disclosure page explains how that works.
Get in touch
Questions, corrections or partnership ideas are always welcome. Email hello@digitalmarketingproperty.org or visit our contact page.