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Avatar photoOliver Matthews

Oliver Matthews is the founder of the Digital Property Marketing Institute. After twelve years as an estate agent in the UK, he moved to Florida in 2019 to work as a property marketing consultant. He writes about emerging trends in digital property marketing, helping agents, developers and investors use online channels to reach larger audiences and generate more enquiries.
luxury homes with stained glass

How Historic Stained Glass Windows Captivate Luxury Buyers

February 11, 2026 by Oliver Matthews

Notice how historic stained glass captivates luxury buyers with color, craftsmanship, and character—and what its condition could reveal about a home’s value.

Categories Estate Agent Marketing Leave a comment
reservation focused landing page

Building a Development Landing Page That Converts Reservations

October 19, 2026January 26, 2026 by Oliver Matthews

Optimize your development landing page with clear value, credible details, and easier reservations—but the most important conversion boost may surprise you.

Categories Developer & Off-Plan Marketing Leave a comment
off plan property insights

What Luxury Buyers, First-Timers, and Agents Must Know About Off Plan Properties

January 12, 2026 by Oliver Matthews

How can luxury buyers, first-timers, and agents assess off-plan properties, weigh payment terms and delays, and spot the risks before committing?

Categories Developer & Off-Plan Marketing Leave a comment
comparing buyer engagement methods

Virtual Tours vs Video Walkthroughs: Which Brings More Serious Buyers?

October 19, 2026December 29, 2025 by Oliver Matthews

Learn how virtual tours and video walkthroughs attract serious buyers—and which format may prompt the right prospects to book an in-person visit.

Categories Listings & Photography Leave a comment
property buyer engagement strategy

Email Nurture Sequences for Property Buyers Who Aren’t Ready Yet

October 19, 2026November 24, 2025 by Oliver Matthews

How can timely market insights, neighborhood comparisons, and financing tips keep future property buyers engaged without overwhelming them?

Categories Lead Generation & CRM Leave a comment
effective real estate marketing

Google Business Profile for Estate Agents: Reviews, Posts and Photos That Win Calls

October 19, 2026September 29, 2025 by Oliver Matthews

Create a Google Business Profile that earns estate agents more calls with genuine reviews, useful posts and professional photos—then discover what may be holding enquiries back.

Categories Property SEO Leave a comment
uniform branding in real estate

Estate Agent Branding: Why Most High Street Agencies Look the Same (and How to Stand Out)

October 19, 2026August 25, 2025 by Oliver Matthews

Learn why high street estate agents look alike, how to make your value stand out, and the overlooked question that could change your brand.

Categories Estate Agent Marketing Leave a comment
top crm options for real estate

The Best CRMs for Estate Agents Compared

October 19, 2026July 28, 2025 by Oliver Matthews

Learn how the best CRMs for estate agents compare on lead management, marketing and client communication—and which features could help your team convert more enquiries.

Categories Lead Generation & CRM Leave a comment
virtual staging effectiveness debate

Virtual Staging Software Reviewed: Realistic Results or Misleading Buyers?

October 19, 2026June 30, 2025 by Oliver Matthews

Navigate virtual staging’s fine line between realistic presentation and misleading buyers, and discover what to check before trusting a polished listing.

Categories Proptech & AI Leave a comment
maximize holiday rental bookings

Getting Direct Bookings for Your Holiday Let: A Practical Guide

October 19, 2026June 30, 2025 by Oliver Matthews

Convert more holiday-let enquiries into direct bookings by improving visibility, trust, and checkout—and discover where to focus first.

Categories Landlord & Short-Let Marketing Leave a comment
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